Online Crisis Management
Whether you engage online or not, people will still use the internet to talk about your service or product. This can be beneficial but also pose challenges.
If people have a great experience with your brand, we hope that they would share this positive experience with their peers online. Equally, brands, companies and service providers need to be prepared for those occasions when people’s experiences prove less positive. This is important because bad news has a habit of travelling faster than good news online.
Insight’s digital team can help you to plan ahead in anticipation of negative online conversations around your brand or product.
We can also step in at times of crisis and help you take control of the online conversation. It is vital to act in a speedy manner when dealing with negative conversation online.
Irrespective of whether it’s a short-term problem or long-term project, we can make sure that the good news prevails. The key elements of an online crisis management plan are:
For further information, please contact 01 29 39 977
If people have a great experience with your brand, we hope that they would share this positive experience with their peers online. Equally, brands, companies and service providers need to be prepared for those occasions when people’s experiences prove less positive. This is important because bad news has a habit of travelling faster than good news online.
Insight’s digital team can help you to plan ahead in anticipation of negative online conversations around your brand or product.
We can also step in at times of crisis and help you take control of the online conversation. It is vital to act in a speedy manner when dealing with negative conversation online.
Irrespective of whether it’s a short-term problem or long-term project, we can make sure that the good news prevails. The key elements of an online crisis management plan are:
- Designing a crisis management policy
- Instant crisis liaison
- Conversation sentiment and brand monitoring online
For further information, please contact 01 29 39 977
