FAI Junior Cup with AVIVA
The Sponsorship - FAI Junior Cup
The FAI Junior Cup is the largest amateur football competition in Europe and is 97 years old. It sees over 660 clubs enter from across the country every year. This gives AVIVA direct access to over 330,000 junior soccer club members all over the country. Thanks to AVIVA’s sponsorship of the competition the Final takes place at the home of International sport in Ireland, the AVIVA Stadium. This is the fifth year of AVIVA’s sponsorship of the competition.
"Match of the Day" Experience
Bring Your Boots
Irish Illustrator Kieran Carroll designed two bespoke FAI Junior Cup posters for finalists
FAI Junior Cup Final Draw at Aviva Stadium
From the launch Quarter Final stage we set out the #RoadToAviva as the hashtag for all Junior Cup interactions on Twitter. This ensured all clubs knew that using #RoadToAviva would make them more visible in the Junior Cup conversation and we responded by favouriting and retweeting clubs content. This was used by our ambassadors, pundits and media and meant we trended nationally on the Quarter & Semi Final weekends and all day on FAI Junior Cup Final day.