Managing Aldi Ireland's Social Media
Aldi Ireland joined Facebook in August 2012 and has grown exceptionally to become one of Ireland’s leading brands on Facebook. While managing the Aldi Ireland Facebook page, we took it from 100,000 fans to 270,000 in just 14 months. When broken down, this gives us an average of 20,000 new fans per month!
Their Facebook presence has become one of their main marketing tools and is now their no.1 source of contact with their customer. Over the last two years the page has gained huge momentum and is both the most active Irish supermarket Facebook page as well as having the highest number of engaged fans.
Their Facebook presence has become one of their main marketing tools and is now their no.1 source of contact with their customer. Over the last two years the page has gained huge momentum and is both the most active Irish supermarket Facebook page as well as having the highest number of engaged fans.
Objectives
- Create an up to date online communications strategy to reflect Aldi's overall marketing strategy
- Promote and highlight Aldi's offers and events
- Create a space where the Aldi consumer could give their feedback regarding the supermarket
- Build a relationship between Aldi and their customers
- Create an informal tone of conversation between Aldi and their online community
Results Achieved
- From January 2014 to March 2015 we brought the page from 100,000 fans to 270,000! This was with thanks to Insight Consultants creating engaging and creative content for the page, implementing strategic advertising for targeting Aldi's key consumers and providing a high level of customer service to all followers of the Aldi brand.
- We created an online community which was active 24/7.
- Under our management, Aldi Ireland had an engagement ratio of 1:8. Our closest competitor (Dunnes Stores) had an engagement ratio of 1:52
- Aldi Ireland is still right up there as one of the leading brands on Facebook in Ireland.
The Digital Team within Insight Consultants have vast experience managing all kinds of social media platforms for a wide variety of companies and brands, both on a regional and national level. As important as creative content is, if the people managing your channels do not know how to handle customer service queries efficiently then it will not work. We know how important it is to have excellent customer service as this is one of the main reasons people will interact with any brand on social media – to get an answer quickly and often, publicly.
Aldi Ireland was just one of many clients where we provided 24 hour monitoring of social pages. The page was the "go-to" place for customers to submit queries, complaints or send feedback. Each of these comments and messages had to be dealt with efficiently and in a short space of time.
Aldi Ireland was just one of many clients where we provided 24 hour monitoring of social pages. The page was the "go-to" place for customers to submit queries, complaints or send feedback. Each of these comments and messages had to be dealt with efficiently and in a short space of time.
