June 2008 – Insight Consultants Scoop PR Award for iRADIO

Insight Consultants Scoop PR Award for iRADIO
- Tommy Tiernan & Hector O’hEochagain Celebrate Win -

Insight Consultants scooped the ‘Business to Business’ award at the PR industry’s annual awards, the PR Awards for Excellence, for the company’s work on the launch of iRADIO, Ireland’s newest radio organisation. The radio stations star presenters, Tommy Tiernan and Hector O'hEochagain, were on hand to help celebrate the win. iRADIO is the new kid on the block in terms of the Irish broadcasting landscape. It has taken the industry by storm as the company has won two regional youth radio licences, one for the North West and one for the North East, as granted by the Broadcasting Commission of Ireland.

The entry entitled “Establishing the New Kid on the Block in Irish Radio” was commended by the judges as being a tightly focused campaign which firmly established Ireland's newest media player on a solid commercial footing. The campaign successfully illustrated to advertisers that iRADIO, in the form of its first station i102-104, would be a completely new platform to reach the lucrative 15-34 demographic in the North-West.

Commenting on the win, Dan Healy, CEO of iRADIO said “For the campaign to establish iRADIO to be commended by the PR industry is a huge honour. Insight Consultants played an important role in raising the profile of the company and in helping us to win two radio licenses. With their help we have now successfully launched one station and will have the second on air in the North East later this year.”

 

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